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Fox, Polygon release blockchain-based ‘Verify’ tool to eliminate deepfakes
Media empire Fox Corp.the parent company of Fox News, has leveraged the Polygon blockchain project to combat AI-generated media stories or deepfakes, with an automated tool that helps authenticate bona fide articles and images.
Fox released an open source protocol Tuesday called “To verify“, used specifically to establish the origin and history of recorded media, based on that of Polygon betting test (PoS) blockchain. Verify, currently still in beta, is also expected to help connect AI platforms with media companies.
According to a press release, Verify was developed by Fox’s technology team and is supposed to let readers know where certain images come from.
“On Verify, publishers can register content to prove its origin,” the press release reads. “Individual content is cryptographically signed on-chain, allowing consumers to identify content from trusted sources using the verification tool.”
Terms of the partnership were not immediately disclosed, including whether Polygon is paying Fox in connection with the partnership or vice versa.