Bitcoin
South Korean convenience store chain Emart24 will sell Bitcoin meal box
Emart24, a major South Korean convenience store chain, is set to launch a Bitcoin-themed meal box as an in-store item.
According to a May 9th announcementthe company has teamed up with local cryptocurrency exchange Bithumb to bring the Bitcoin delicacy to life.
The partnership will make 30,000 of these meal boxes available by the end of the month. Each box will cost US$4.30, or 5,900 Korean won.
Local media reports add that Bitcoin meal boxes will also allow buyers to participate in a Bitcoin draw worth 10,000 Won. Customers need to download the Bithumb app and enter the coupon number found on the meal boxes to participate.
In recent times, South Korea has seen consumer brands actively to involve in promotions that integrate cryptocurrency. Crypto companies have also taken several steps to take crypto to the mainstream level.
Crypto exchange Upbit has already collaborated with cultural icons like K-pop to launch an NFT platform aimed at global fans of its artists.
Before that, MiL.k – a crypto rewards startup, partnership with South Korean retailer Shinsegae Duty-Free to launch crypto-based rewards points.
The recent move is part of Bithumb’s broader campaign to promote cryptocurrency trading in South Korea.
In a bid to attract new users, the exchange is also offering Bitcoin worth 20,000 won to users who sign up using an NH Nonghyup bank account. A spokesperson added that users who already have a bank account must connect it to Bithumb to be eligible.
The development also comes at a time of heightened scrutiny in the country. Recent reports suggest that the country’s Ministry of Justice and Ministry of Interior and Security are determined to to discuss the creation of the Joint Crime Investigation Unit on Virtual Assets.
The nation also introduce its first regulatory framework for digital currencies on July 19th. The regulations will impose stricter penalties on crypto market manipulators.